“I am serving on the Diversity, Equity and Inclusion Council because as an alumnus of the CoE and repeated past participant in the Summer Engineering Academy at the University of Michigan, I am invested in the evolution of the College’s commitment to diversity and inclusion. I benefited greatly from those who contributed to this great work before and now it is my responsibility to do the same for someone else. I consider it an honor to serve.”
Background and Experience
Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the SVP of Social Engagement at Doner Advertising, a full-serve advertising agency, and is a recipient of Advertising Age’s 40 Under 40 (2016) and Crain’s Business Detroit’s 40 Under 40 (2016). Previously, he led the Social Engagement practice across the New York advertising agency, Translation, leveraging the psychological motivators that drive what we do, say, and share in an effort to create contagious marketing programs that extend across both the online and offline world of “social.” His strategies and creative contributions have led to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (“Hello Brooklyn!”), and State Farm’s “Cliff Paul” campaign – to name a few. Prior to joining Translation, Marcus led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) and ran digital strategy for Beyoncé.
Beyond his professional endeavors, Marcus is an extremely passionate educator and an AACSB certified clinical instructor. He is among the roster of instructors at Hyper Island and a member of the faculty at the Ross School of Business, University of Michigan, as a Golden Apple Award-nominated lecturer of marketing.
Marcus holds an MBA with an emphasis on Strategic Brand Marketing from the University of Michigan, where he also earned his undergraduate degree in Materials Science and Engineering.