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Stephen Key Entrepreneurship Talk

In this Entrepreneurship Hour, Stephen Key shares with 407 students an alternate path they might take when an idea or product doesn’t necessarily require a business to be formed around it. He’ll tackle the hardships that go along with the licensing model as well as the many triumphs of his decades long career.

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The talks were part of Entrepreneurship Hour (ENTR 407), a weekly speaker series that invites distinguished members of the entrepreneurial community to share inspirational startup stories with aspiring entrepreneurs. The series is sponsored by the Center for Entrepreneurship at the University of Michigan.

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About the Speaker

Stephen Key is an award-winning product developer, a renowned intellectual property strategist, and a lifelong entrepreneur. The dozens of concepts he has brought to market have retailed in Walmart, 7-Eleven, and Disney stores and theme parks worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. In 2001, Key cofounded inventRight, a one-on-one coaching program that has helped people from more than 40 countries license their ideas. One Simple Idea, his bestselling book about product licensing, has been translated into six additional languages. He writes about entrepreneurship and product development online for Inc., Entrepreneur, and the design website Core77.

Article topics: Entrepreneurship , MconneX

About Michigan Engineering: The University of Michigan College of Engineering is one of the top engineering schools in the country. Eight academic departments are ranked in the nation's top 10 -- some twice for different programs. Its research budget is one of the largest of any public university. Its faculty and students are making a difference at the frontiers of fields as diverse as nanotechnology, sustainability, healthcare, national security and robotics. They are involved in spacecraft missions across the solar system, and have developed partnerships with automotive industry leaders to transform transportation. Its entrepreneurial culture encourages faculty and students alike to move their innovations beyond the laboratory and into the real world to benefit society. Its alumni base of more than 75,000 spans the globe.