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College style guide
The Associated Press Stylebook (APS) is our official reference in matters of writing style and grammar. The College Style Guide (PDF) includes items that: are specific to the College and either don't appear in the APS, are exceptions to APS rules or do appear in the APS but are repeated because writers reference them frequently. For questions about style that are not covered in the guide, contact Bill Clayton.
College of Engineering logos and graphic identity guidelines
We hope this site will be useful to you in many different ways. Logo and template files are available for download. If you have questions, please send us email at engcom@umich.edu for assistance.
Protecting our name and images
People identify the promise of the University of Michigan College of Engineering and the quality it represents through our name and graphic identity. Our distinctive name and highly recognized symbols have come to represent generations of achievement by faculty, students, athletes, staff, and alumni, and the promise of excellence today. This distinction has created value in our name and brings respect, trust, confidence, and economic rewards that benefit the College community.
The "Block M" logo is one of the most recognizable university symbols in the nation. Long associated with Michigan athletics, the Block M has come to connote the excellence in all fields of endeavor that the College stands for. Using the Block M or other recognized marks add value to all those affiliated with it. And consistent use of recognizable logos reinforces the overall positive identity of the College.
The U-M College of Engineering name and images are essential tools to break through the clutter of today's media-saturated American culture. There are more than 200 engineering colleges in the United States and students may be recruited by hundreds of them. The promise of excellence attached to the Michigan Engineering name and graphic identity cuts through this overload and helps us reach people more effectively. Careful and consistent use of the name and images helps preserve their continued effectiveness.
U-M College of Engineering logo and specifications
USE: The CoE logo can be used for stationery, print materials, websites and promotional items.
TYPEFACES: The typeface used in the CoE logo is “Palatino.”
COLORS:
- PMS color equivalents:
Printed materials on uncoated stock PMS 289U (blue); PMS 115U (yellow)
Printed materials on coated stock PMS 289C (blue); PMS 123C (yellow) - CMYK equivalents:
C100 M64 Y0 K60 (blue), C0 M24 Y94 K0 (yellow) - RGB equivalents:
002266 (blue), FFCC22 (yellow)
Which logo to use?
EPS–If you are using more advanced graphics software (e.g., Adobe Illustrator, Freehand) or desktop publishing programs (e.g., QuarkXPress, InDesign) you will want to use the logos available in the EPS format. The .eps images provided here are vector-based, which means that they are resolution independent—based on objects, not pixels. Vector-based EPS graphics will print better than the bitmapped TIFF, so when providing the logo for publishing purposes use EPS. EPS files are zipped to avoid compatibility problems. This file type works best with programs such as In Design or Quark used for printed materials.
TIFF–TIFF is the most universal and most widely supported format across all platforms (Mac, Windows, or Unix.) Data up to 48 bits is supported. It can store images in color (RGB/CMYK) and grayscale and supports LZW (“lossless”) compression, and is a recommended format for storing continuous tone images. The following TIFF files are not compressed and have white backgrounds. They are appropriate for PowerPoint or Microsoft Word use if the desired background color is white. For use with other background colors, it is preferable to use the PNG format instead. This file type works well when the logo is used in combination with and image file in a program such as Photoshop.
JPG–JPG is the most common format used for storing and transmitting photographs on the web. It is not as well suited for line drawings and other textual or iconic graphics because its compression method performs badly on these types of images. The JPG file is wonderfully small, often compressed by 90%, or to only 1/10 of the size of the original data, which is very good when modems are involved. However, this fantastic compression efficiency comes with a high price. JPG uses “lossy compression” (lossy meaning “with losses”). Lossy means that some image quality is lost when the JPG data is compressed and saved, and this quality can never be recovered. This file type works well for web and email applications.
PNG–Portable Network Graphics (PNG) is a bitmapped image format that employs “lossless” data compression. PNG was created to improve upon and replace the GIF format and was designed for transferring images on the internet; however, older browsers may not fully support it. A PNG is similar to a JPG with a few exceptions, the most important being it can be placed on a color background other than white. It supports smooth transparency for any background color. PNG files should be used in Word and PowerPoint documents when the background color is not white. This file type works well with Power Point presentations used across Mac to PC or PC to Mac platforms
GIF–GIFs are compressed images used on the web. GIFs are based on indexed colors, which is a palette of at most 256 colors. This helps greatly reduce their file size. These compressed image files can be quickly transmitted over a network or the internet, which is why you often see them on web pages. GIF files are great for small icons and animated images, but they lack the color range to be used for high-quality photos. This file type works well for web applications. This format has a transparent background, and works well with a colored background.
College of Engineering logo files
PLEASE NOTE:
- MS Windows and Mac users with right-click capability: Right-click on the links below and select Save Image As ... (or Save Link As... or Download To Disk...) to download the image files to your local disk.
- Mac users without right-click capability: Control-click on the links below and select Save Link As... (or Download To Disk...) to download the image files to your local disk.
- Horizontal: eps | jpg | tiff | png | gif | pdf
- Horizontal w/white M (reversed--transparent background): eps | png | gif
- Horizontal w/blue M (reversed--transparent background): eps | png | gif
- Vertical: eps | jpg | tiff | png | gif | pdf
- Vertical w/white M (reversed--transparent background): eps | png | gif
- Vertical w/blue M (reversed--transparent background): eps | png | gif
Email signature logo file
Below is a logo you can use with your email signatures.
- Horizontal: jpg
Department logo files
Each department logo is bundled into a zipped file that gives you multiple file formats.
- Aerospace Engineering (AERO) zip
- Atmospheric, Oceanic and Space Sciences (AOSS) zip
- Biomedical Engineering (BME) zip
- Chemical Engineering (CHE) zip
- Civil and Environmental Engineering (CEE) zip
- Electrical Engineering and Computer Science (EECS) zip
- Industrial and Operations Engineering (IOE) zip
- Materials Science and Engineering (MSE) zip
- Mechanical Engineering (ME) zip
- Naval Architecture and Marine Engineering (NAME) zip
- Nuclear Engineering and Radiological Sciences (NERS) zip
Stationery and business cards
Letterhead, envelopes and business cards are available for ordering.
University of Michigan logos
PowerPoint templates
A variety of PowerPoint presentation starter slides (templates) are available below for download. Each slide has the Michigan Engineering logo on it, another way to reinforce the Michigan Engineering brand. You may use the slides as is, or customize them for your specific needs. If you want to alter the background to a slide, you accomplish this by altering the master slide.
