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The Office of Communications & Marketing (C&M) works on strategic marketing communications for the University of Michigan College of Engineering. Our work helps build and strengthen relationships between the College and a variety of important audiences, including current and prospective students and their families, alumni, faculty, supporters, staff and partners. We also work to create connections with peer institutions and the media.
In addition to shaping the strategic direction for marketing communications, C&M has expertise in using a variety of tools to build relationships and develop key messages. Our design team creates award-winning communications. We produce videos and photography, write press releases, create website content, manage the social media channels for the College and handle media relations. C&M creates and shares stories using the College’s magazine, iPad app and website. In every instance, we strive to share engaging stories and foster conversation with all friends of the College.
